How to Write the Perfect Instagram Bio for Handmade Business & Etsy Shops

Your Instagram bio is the first thing people look at when they come to your Instagram account. It might look like a small part of your Instagram profile, but it's super important to get, right if you want to grow your following and attract more of your ideal customers who’ll love and buy your products.

So first let's think about how people use Instagram. One of your posts may get recommended in the feed. It may be one of the top posts for a hashtag. People are gonna look at your photo and then what's the next thing they do? They'll click on your account and go back to your account to see if they want to follow you. This is where a decision is made. If your bio doesn't make any sense or if they can't tell what you do, they're not going to make the decision to follow you. Whereas if you have a compelling bio that really connects with your customer, they're going to click follow.

Now your posts will appear on their feed more often. They're giving you permission to be in their feed all the time because they’re interested in what you do and want to see more. That decision to follow you, happens really quickly. So whatever you can do that’s within your control to encourage someone else to follow you, you want to do it right.
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