LinkedIn Retargeting Best Practices

LinkedIn is a great channel to reengage your target audience with retargeting, but just like all other platforms, LinkedIn has it's own nuances. In this video, we talk through the best practices that apply specifically to LinkedIn Ads Retargeting.

0:27 - The Best Place to Start with LinkedIn Retargeting is…Other Channels
1:17 - Use Audiences from All Sources Where You Can
2:45 - Audience Size Considerations for Cost Efficiency and Focus
4:02 - Keep Audience Exclusions Up to Date
4:55 - Use Multiple Different Ad Formats Where Possible
6:19 - Test Multiple Different Calls to Action
7:31 - Set Ad Creatives to Rotate Evenly
9:08 - Monitor Your Ads Reach and Frequency Performance
11:09 - Use This Bid Strategy to Lower Costs, Decrease Over-Serving, and Take Control

#linkedinretargeting #linkedinadsretargeting #linkedinads
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