Скачать или смотреть How to Submit Shopify Feed to Google Merchant Center | Multi Feed for Google Shopping App

Google shopping feed is a required data source that synchronizes your product feeds and provides product information from your Shopify store to generate product listing Ads so that people searching for a relevant and existing product feed can purchase the product directly from the site.

Now, this might sound complicated at first sight, but it's actually simple to understand once you break it down. In simple words, you provide Google Ads campaign with relevant information about your product, then Google's algorithm uses that information to decide what Ad to show to a particular search query placed by a person on Google.

But, why do we need to do that? Well, when it comes to online marketing-nothing comes close to the Google Shopping Ads. Some online marketers have revealed that almost 3/4th of their online clicks were generated via Google search Ads.

What does that mean for you? It means you have an amazing tool to optimize your product search and convert those potential buyers into customers. But the entire process can be really lengthy and time consuming for a new online business or a new marketer. That's when Shopify comes into your rescue.

When it comes to Google Shopping Ads, everything narrows down to providing the right information for Google's shopping algorithm. No matter how brilliant your product title or description is, if it's not getting recognized by the feed algorithm then it's not going to find a place in those Google touchpoints.

This is why it is so important and crucial that all the information you provide in the Shopify feed are accurate, relevant, and optimized to increase the chances of getting the front row attention by Google Ad campaign.

To create Shopify product data feed manually you need to create a feed template file. It can be tab-delimited text or XML. If you are using Shopify's Google smart shopping then all you need to do is to fill in the required details in various attributes in the add product tab.

This information for both, XML file or a preplanned tab has to be accurate and mapped to your Shopify store. These attributes are basic information about your product on your Shopify store which Google Ads will use to match with any relevant search query to show your product on the Google Shopping Ads.

Given below are some of the basic product data attributes, in order to get more clicks on Google Shopping Ads, you can optimize the following attributes according to Google product specifications.


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