FIND OUT HOW DATA MINING IS DONE! - John White & Bill Must

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Data mining is the process of extracting useful information from large datasets, enabling companies to develop effective marketing strategies and improve customer experiences.
Key moments:
00:00 Data mining is the process of extracting patterns and useful information from raw data to improve marketing strategies and customer understanding. It can lead to ethical concerns if private information is mishandled.
-Data mining helps companies develop effective marketing strategies and increase sales by analyzing customer data. It can also raise legal and ethical concerns if private information is misused.
-Protecting internet privacy from data mining involves using encryption tools, VPNs, and being cautious with personal information online. Ethical concerns arise when personal data is obtained without consent.
-Hackers exploit data mining by directly accessing databases to obtain confidential information quickly. Cambridge Analytica faced criticism for accessing data of millions without consent.

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