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Getting Started

In most cases, it takes some money to make money. We decided to allocate ourselves a modest but still noteworthy $500 in startup capital to help launch the business.

Before getting started, we (Richard, Tommy, Tucker and Mark) sat down to decide the tasks that needed to be completed to launch the business.

After a quick brainstorming session, we settled on the following action items:

Determine what to sell
Select an appropriate business model
Source a supplier
Order samples
Determine pricing
Create the brand
Set up the online store
Take product photos
Create blog content
Set up social accounts
Launch
Test multiple marketing channels
Drive targeted traffic
Make sales
What Should We Sell?

Since we wrote the book on finding products to sell online, we naturally started there. Because we only had three days to make everything happen, we decided to focus on the chapter that discusses current trending products.

The ten products listed in this chapter were as good of a place as any to start. We looked at and discussed each product listed in that chapter.

After a bit of discussion, we decided that we all liked the idea of selling matcha tea—a finely ground green tea powder, predominantly grown in Japan.