Pre-Launch Marketing: Getting Your Kickstarter Campaign Funded on Day One

Most Kickstarter campaigns that shoot past their goal on launch day are fueled by an email list with people who have a keen interest in the product being launched. This pre-launch marketing and community-building work is essential.

In this conversation with Lina Gantar, founder of Nuuk, we explore strategies, tactics, and best practices to help you build a sizable list with quality subscribers.

00:00:00 Introduction
00:07:11 Why pre-launch marketing matters
00:16:03 Welcome to Lina Gantar
00:17:05 Most common pre-launch mistakes
00:22:50 How launching on Kickstarter differs from e-commerce
00:26:40 How do you know if pre-launch efforts can be profitable
00:33:00 How do you think differently about the pre-launch of high-value products
00:35:44 How early should people start pre-launch marketing
00:40:50 How to keep your list engaged over a long period of time
00:45:08 When to scale pre-launch efforts
00:46:43 How to assess the quality of a lead
00:54:15 Building a project page the converts more
00:58:45 How to structure your message tests with digital ads
01:00:23 Best practices for creating landing pages that convert
01:04:20 Audience Q&A
01:28:40 Upcoming events
01:30:55 Continued Q&A with Julio