Скачать или смотреть How He Created a $38m Alcohol Brand While Starring on Bravo // Kyle Cooke, CEO of Loverboy

Thank you Alex Pattis for the intro to our guest today, Kyle Cooke, Founder & CEO of Loverboy. Loverboy is a better-for-you alcohol beverage brand that produces sparkling hard teas, spritzes, and RTD cocktails brand. Kyle also stars in the reality shows “Summerhouse” and “Winterhouse”.
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🟩Tags👇
startups
Kyle Cooke
CEO of Loverboy
business podcast
CONSUMER VC
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✅ We discuss:

✔️ The origin story of the show “Summerhouse”
✔️ Kyle’s entrepreneurial journey before Loverboy
✔️ Why Loverboy worked and how he leveraged Bravo’s audience
✔️ Thoughts around product formulation and releasing new SKUs
✔️ Why alcohol doesn’t have labels
✔️ How they got into retail stores, their overarching retail strategy & much more
✔️ Thanks for listening.
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