✅ Amazon Account Suspended - How I Got My Account Reactivated Within 24 Hours + Free POA

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What Amazon Expects When It Suspends a Seller

It is not uncommon to hear stories about sellers having received an Amazon suspension. It happens to hundreds of accounts daily. The same can be said about overturning a suspension. It is not impossible. It is easier than you would think as long as you follow some essential guidelines. It is important to understand why Amazon suspends accounts, what it means to them and what they expect of you.

What an Amazon Suspension Means for the Company

Amazon has a very strict seller policy and a comprehensive list of guidelines. There are plenty of things that are not allowed, prohibited, or restricted for sellers. Amazon themselves abide by the same rules. If a seller violates these rules, it automatically implies a deviation from the standard. The customer experience is severely altered. In turn, an unhappy customer associates bad service with Amazon rather than the seller. When a seller breaks certain boundaries, an Amazon suspension is imminent.

For Amazon, a suspension is not considered a permanent decision. It is their means of stopping a from doing what it is that they are doing wrong. Consider it a means for Amazon to say stop, something is not right and it is affecting our image and customer perception.

What Amazon Expects from You

When you get an Amazon suspension, several things are expected of you. Amazon expects you to take ownership of the problem, admit your wrongdoing, fix the issue, and take measures to prevent it from happening again. It is in both Amazon's and your interest to fix the issue. Amazon earns money when you sell your products and so do you. More business for you means more business for them.

The way you would address these expectations from Amazon is by using the appeal system. The appeal system was established to help address an Amazon suspension. Typically, Amazon responds to appeals within 72 hours.

For the appeal itself, you need to take into account several things. The most important part is to build a plan of action. If you are unfamiliar with the term, think of it as a brief list of bullet points with individual actions that you have taken to fix the problem and changes you have put in place to prevent the same problem from occurring again.

The plan of action is the bread and butter of your appeal. It is, however, insufficient. You need to have an opening and a closing to your appeal. The opening itself should address the reason for your Amazon suspension, root cause, and admittance of wrongdoing. For the closing statement, write a summary of your plan of action and request Amazon to review your account once more and consider overturning your Amazon suspension. Try to keep both the opening and closing statements as professional as possible. Avoid pointing fingers as much as you can and try to avoid using verbose phrases. If your offense was not a major one, you should expect a positive response within 72 hours or so. Amazon will manually review your account and consider your plan of action when deciding if your Amazon suspension will be lifted or not.