Скачать или смотреть Event Industry Benchmarks Tell The Real Story with Event-Led Growth

Most events quietly lose money. Average cost per event lead: $840. Typical B2B conversion: ~2.7%. Only 34% can even measure ROI.

Here’s the flip side from top performers:
• 10× ROI from attendees
• 93% of Event-Led Growth (ELG) users hit revenue goals
• 25% conversion on high-intent event leads
• Run 10 events/year and improve each by 50% → the pipeline impact is transformational

This video breaks down the simple math behind event ROI and shows how focusing on attendee impact (not vanity metrics) turns events into profit centers. If your team is drowning in post-show “nice to have” reports, this will help you refocus on outcomes: high-intent capture, conversion paths, and revenue.

Chapters
00:00 The uncomfortable math (leads, conversion, ROI gaps)
00:25 What top performers do differently
00:44 High-intent capture → 25% conversion
01:05 Turning events into profit centers
01:20 The compounding effect across 10 events

Resources
• Event-Led Growth (ELG) overview: https://www.alphatooth.com/eventled-g...

• Join the Member List (monthly field notes): https://www.alphatooth.com/#thesource