Скачать или смотреть What is NRR and why is it one of the MOST important SaaS metrics in 2022?

When it comes to SaaS businesses, you'll want to use specific metrics to help you determine the health and growth of your company.

While customer churn rate and customer lifetime value (LTV) are necessary measures to track, your net revenue retention rate (NRR) is a metric that can give you deeper insights into the health of your business.

Net revenue retention is a crucial metric for understanding the health of your business and its growth potential. It measures the recurring revenue that is collected from customers during a given period, minus any customer churn or downgrades.

Because it doesn't include new customers, NRR is an essential complement to customer acquisition metrics. When used together, these metrics can give a complete picture of a SaaS business's health and growth potential.

In order to calculate your Net Revenue Retention, you'll want to subtract the amount of revenue your company has lost, including any account contractions or revenue churns, from your total revenue. From that number, you'll want to divide it by the amount you had at the beginning of that time period. The basic formula is:

NRR = Starting MRR + Expansion MMR - (Contraction MMR + Churn MMR)/ Starting MMR

Watch this video to learn more about NRR and why it is one of the MOST important SaaS metrics to track.

Or read this blog post for more info 👉 https://www.fullview.io/blog/calculat...