For The Culture: Navigating Brands and Audiences with Dr. Marcus Collins

So thrilled to have the chance to chat with best-selling author and culture expert, Dr. Marcus Collins. He's a gifted communicator and educator whose point of view helped me shift my perspective on how to better connect with my community.

We discussed important takeaways from his best-selling book, "For The Culture," diving into the relationship between culture and decision-making.

But let me properly introduce Dr. Marcus Collins: He is a renowned marketing expert and cultural translator. As a clinical professor at the University of Michigan's Ross School of Business, he shares insights on how culture profoundly impacts human behavior and consumption.

He has a multidisciplinary background spanning engineering, advertising, music, and technology. Bridging academic research and real-world practice, Dr. Collins offers invaluable insights into navigating cultural currents and helping brands forge authentic connections with audiences.

I hope you enjoy watching this as much as I enjoyed recording it.

Marcus Website
https://marctothec.com/

A few things we talked about.

My Interview w Rob Kozinets on Netnography:

   • Netnography Pioneer Robert Kozinets o...  

Read Write Own by Chris Dixon:

https://readwriteown.com/

Web3 Marketing by Amanda Cassatt:

https://amandacassatt.com/

Start with Why by Simon Sinek

https://simonsinek.com/books/start-wi...

This is America music video by Donald Glover:
   • Childish Gambino - This Is America (O...  

Jay Z, Izzo (H.O.V.A.) Music Video
   • JAY-Z - Izzo (H.O.V.A.)  

Beats by Dr Dre Presents You Love Me
   • Beats by Dr  Dre Presents  You Love Me  

The Creative Block on Spotify | https://open.spotify.com/show/3EEb5ra...

The Creative Block on Apple Podcast | https://podcasts.apple.com/us/podcast...

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