Скачать или смотреть Online shopping - The nightmare for people with disabilities

Ekaterina Gousheva
QA Engineer, Merkle

QA Engineer with over 3 years of experience in web and mobile testing, specializing in ensuring high-quality deliverables for major clients. Passionate about accessibility, driven to gain more knowledge and bring my expertise to make digital experiences inclusive for all users. Quality is Key!

Emil Peychev
Development Team Lead, Merkle

With over 16 years of experience in web and mobile development, I have amassed extensive knowledge and expertise. My work with various retailers has provided me with a broad range of experience in diverse technologies and tech stacks. I possess a robust background in both front-end and back-end development. Additionally, I am passionate about enhancing user experience and advocating for a seamless, borderless web.


During the talk you will learn what is web accessibility and why is so important for everyone. You will hear about different good and bad practices, learn about the approach of adding Accessibility on already built component based site, along with high-level techniques and tools.

Accessibility understanding – people with disabilities and their way to shop online and why e-commerce sector receive more lawsuit for inaccessible sites
Buying power for people with disabilities
What are the accessibility principles from e-commerce point of view?
Examples of inaccessible components, that can make the online shopping a nightmare for disable people – Videos(реклами), Colors – contrast,Zoom 400%, Navigation, Inaccessible forms, Pop ups (that cannot be closed)
What should the approach of adding accessibility to an already built component based site?
DEV point of view:
High-level techniques – Skip to main content, aria (html guidance), linter
Tools – NVDA, Voice Over, AXE automation testing, Contrast ratio checker, Paid AXE
Who will benefit from it: companies and clients
– revenue increase
– social sustainability
– better SEO ranking for site with accessibility
Why should we pick this talk:
– positive social impact
– inforce increaesment near future
– from 2025 the European accessibility act will be applicable through the web