Скачать или смотреть Rethinking “Must-Attend” Events

Everyone’s racing for attention online—so how do you break through?

For brands selling expertise and service, events offer something digital can’t: trust, built face-to-face. But bigger isn't always better.

At a certain scale, some shows are just too large to foster real connection. That’s when it’s time to pivot—choose intimacy over scale, and invest where your presence actually matters.

Sometimes being the biggest fish in a smaller pond creates more buzz, credibility, and pipeline than blending into the crowd at the biggest show.

🎧 Watch the clip to see how smart event marketers make these tough calls.

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