MAXIE: Hasbro’s Ambitious Attempt to Challenge Barbie

Описание к видео MAXIE: Hasbro’s Ambitious Attempt to Challenge Barbie

Have you heard about Maxie, Hasbro's attempt at challenging Mattel's Barbie doll? In this video, we'll be taking a look at this short-lived line and some of the challenges Hasbro encountered while trying to break into the fashion doll market.

Copyright Disclaimer:
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research.

Maxie, Jem and associated characters are the property of Hasbro.
Barbie and associated characters are the property of Mattel.

#hasbro #maxiedoll #barbie

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