Скачать или смотреть The ULTIMATE Subscription Box Financial Model | Part 1 of 2

I show you how to build a subscription box financial model in Excel for your DTC eCommerce business. Free Excel template included.

🔥 Watch part 2 here:    • The ULTIMATE Subscription Box Financial Mo...  
🔥 Subscription box strategy webinar here:    • 10 Subscription Box Growth Strategies You’...  

➡️ Book a demo with Ordergroove if you want to learn how to build a $100mm+ recurring revenue DTC business ► https://www.ordergroove.com/eric/ (use this link or mention me to be eligible for 10% off your annual contract)

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In this video we walk through how to build the customer acquisition & retention funnel for a DTC eCommerce supplement business. We model out transactional and subscription customers, break down the unit economics, model revenue, COGS, contribution margins for eCommerce, customer lifetime value, CAC, annual run rate, and LTV: CAC ratios. It was a blast.

SECTIONS:
0:33 overview of subscription box financial model for supplements business
3:24 breaking down the unit economics for ad-hoc customers
6:57 breaking down the unit economics for subscription customers
7:30 the best discounts to drive high retention for subscription box businesses
12:36 building forecast for ad-spend & CAC
16:05 forecasting new customers using marketing and CAC assumptions
18:36 building new and returning customer forecast for ad-hoc customers
23:52 how to calculate returning customers using monthly churn rates
26:33 revenue, COGS and contribution margin (gross profit) by customer segment
31:16 consolidating all revenue, COGS, contribution margin, and ad spend
32:35 how to calculate annual run rate (ARR)
34:17 why post-marketing contribution margin is so critical in eCommerce
36:32 key metrics & KPIs for eCommerce & subscription box businesses
38:51 how to calculate LTV for subscription vs. ad-hoc customers
41:05 how to calculate overall LTV across different customer segments
42:43 how to calculate and interpret LTV: CAC ratios

If you have questions - leave a comment below and I'll try to help. Cheers!

#subsccriptionbox #financialmodel #ecommerce #DTC