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A Trivial Comedy for Serious People.

Our sold-out production of The Importance of Being Earnest transfers to the West End this autumn, in a co-production with Sonia Friedman Productions.

Olly Alexander (It’s A Sin) plays Algernon Moncrieff in director Max Webster‘s (Donmar’s Macbeth; Life of Pi) joyful and flamboyant reimagining of Oscar Wilde’s ‘glittering masterpiece’ (Telegraph), a hilarious story of identity, impersonation and romance.

Being sensible can be excessively boring. At least Jack thinks so. While assuming the role of dutiful guardian in the country, he lets loose in town under a false identity.

Meanwhile, his friend Algy takes on a similar facade. Unfortunately, living a double life has its drawbacks, especially when it comes to love.

Hoping to impress two eligible ladies, the gentlemen find themselves caught in a web of lies they must carefully navigate.

The Importance of Being Earnest plays at the Noël Coward Theatre for a strictly-limited run from 18 September 2025. Tickets will go on general sale from midday on 16 June 2025.

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