Building Brands in the Age of AI with Ryan Mattison | Marketing Heroes [Unfiltred]

In this episode, Ryan shares his unique journey from working in the Peace Corps to navigating the tech industry as a marketing leader.

Ryan talks about his marketing approach, emphasizing the importance of finding joy in the work and embracing a generalist mindset to connect the dots between different areas of marketing. He also dives into the potential of generative AI, discussing how it can be used to enhance content creation and streamline marketing processes.

Chapters:

00:00 - Meet Ryan Mattison
01:38 - Morning Routines for Creativity
03:32 - Ryan’s Origin Story
06:41 - Career-Defining Moments
12:21 - Generative AI and Marketing Today
14:48 - Solving Big Marketing Problems
18:53 - Engaging Customers with AI
22:08 - Favorite AI Tools and Use Cases
26:48 - Advice for New Marketers
32:38 - Finding Joy in Your Work
35:45 - What Keeps Ryan Up at Night
39:01 - Lessons from a Nonlinear Career
43:06 - The Future of Marketing Leadership


Don't miss this insightful episode packed with practical advice and inspiring stories from a marketing leader who is redefining what it means to be a successful CMO! 🌟

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