Brand Archetypes: The Hero (never quit - get back up)

Of all the Brand Archetypes, none is better than the Hero than inspiring others through their own actions and relentless determination.

A perfect example of Of all the Brand Archetypes, none is better than the Hero than inspiring others through their own actions and relentless determination.

A perfect example of this is Nike’s, “Just Do It.”

The Hero is the warrior, dragon slayer, and team player. As individuals, they feel a sense of responsibility to correct injustice and improve the world.

The Hero is the embodiment of persistence to complete any outrageous goal and if you have this archetype, you have the power to lead your audience through anything with your dogged determination to never give up.
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UNCOVER YOUR DOMINANT BRAND ARCHETYPE
I’ve created a psychological assessment to determine your brand archetype. And before you ask, no, this isn’t some Buzzfeed, “which Disney princess are you?” quiz.

This is a psychological assessment that’s been reviewed, vetted and approved by one of the top collegiate schools of psychology in the United States. With this information, you’ll be able to refine your marketing message to turn complete strangers into raving clients.

Check it out: www.BrandArchetypeQuiz.com

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