Where is B2B Healthcare Marketing Innovation Happening?

Whenever people talk about innovations in marketing, they are usually referring to business-to-consumer (B2C) marketing. Business-to-business (B2B) marketing is rarely discussed. However, there are many exciting innovations happening in the B2B healthcare marketing – like the use of AI for ideation as well as content creation and the beginnings of B2B influencer marketing strategies (hopefully).

Swaay.Health editors, Brittany Quemby and Colin Hung sat down for a short discussion on B2B healthcare marketing innovation. They discussed what innovative technologies or strategies they were excited about, where they go to find innovative thinking, and how do they bake in innovation into a marketing team.

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