Mark Ritson's uncensored review of the best ads of 2022

Описание к видео Mark Ritson's uncensored review of the best ads of 2022

Mark Ritson is back on the Uncensored CMO podcast, and he's more uncensored than ever. This episode brings his ever candid thoughts on the best ads of 2022, who f*cked up and who he's been most impressed by. Strap in for Ritson's Review of 2022.

Timestamps
00:00 Intro
01:16 Quickfire questions
06:38 What will matter in 2023
11:08 Let's talk about some ads
16:36 Why Aldi beat John Lewis in 2022
19:45 The power of music in advertising
23:45 Using System1 data to grow market share
32:46 Top 5 Ads of 2022
34:23 Number 5
39:38 Number 4
43:07 Number 3
48:59 Number 2
52:12 Number 1
01:00:43 Top 5 Advertisers of 2022
01:05:15 Is Cannes a load of rubbish?
01:10:27 The best advertiser of 2022
01:13:15 Mark's advice to marketers
01:20:39 Outro

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