How to Grow on TikTok in 2025 (According to Science)

Here's how to grow on TikTok in 2025, according to new data from Metricool. Download the full report for free: https://metricool.com/tiktok-study/?u...
Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠ 

0:00 - Introducing the 2024 TikTok Study
1:55 - How often should you post on TikTok?
3:26 - How long should your TikTok videos be?
7:49 - TikTok engagement benchmarks
10:49 - Should you use a personal or professional TikTok account?
11:27 - TikTok traffic sources
13:49 - A note on using trending audio
15:20 - Best times to post on TikTok
16:35 - How do TikTok carousels perform?
19:36 - Key takeaways for growing on TikTok

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