Скачать или смотреть Gleamin's Playbook for Managing a Successful Bootstrapped Multi-Channel Skincare Brand

Finaloop’s Rayla Rappaport sits down with Jordan Smyth, Founder & CEO of Gleamin, a 100% bootstrapped skincare brand, to explore how they turned delayed financials into real-time clarity and restored profitability.
In this candid interview, Jordan shares Gleamin’s inspiring origin story—born from his own struggle with Rosacea—and how the brand scaled from a single-SKU product to a thriving beauty company. He explains how Finaloop transformed their three-week month-end close into a 3–4 day process, streamlined wholesale operations, and delivered the visibility needed to make fast, data-driven decisions in a competitive DTC landscape.

What You’ll Learn:
The personal story behind Gleamin’s founding and mission-driven skincare line
Why delayed, error-prone books threatened profitability for a bootstrapped business
How QuickBooks and traditional accounting firms failed to meet e-commerce needs
The turning point that led Jordan to implement Finaloop
How Finaloop cut month-end close time from 3 weeks to just 3–4 days
Real-time cash flow analysis and KPI tracking for growth decisions
Inventory and wholesale invoice management simplified with e-commerce-first features
How Finaloop helps bootstrapped brands stay lean, profitable, and data-driven

Timestamps:
[00:00–00:40] – Episode Preview and Introduction
[00:40–04:09] – Gleamin’s Pre-Finaloop Financial Processes
[04:09-05:45] – Discovering Finaloop: Trusted Recommendation and First Impressions
[05:45–06:13] – Immediate Transformation: Faster Close and Real-Time Data
[06:13–09:23] – The Breaking Point: Bringing Accounting In-House, and Overcoming Roadblocks
[09:23–11:01] –The Importance of Financial Literacy for Ecommerce Businesses
[11:01–11:59] – The Gleamin Team Structure
[11:59–14:28] – Current Financial Processes For Gleamin's DTC and Wholesale Business
[14:28–18:51] – Tight Cashflow Management - the Lifeblood For a Bootstrapped Business
[18:51–20:35] – Financial Challenges and Margin Management
[20:35–22:22] – Favorite Finaloop Features - Splitting Bills and Wholesale Invoices
[22:22–25:30] – Final thoughts: Why Every Ecommerce Brand Needs Real-Time Financials

Finaloop is a great solution for businesses who are looking for a reliable, affordable way to keep track of their finances. With Finaloop, you'll be able to manage your finances, bookkeeping, and ecommerce transactions in one easy platform.

👉 Finaloop: https://www.finaloop.com/