Скачать или смотреть PD Talk with Teresa Torres - The What & Why of Continuous Discovery

#ProductDock #TeresaTorres #ProductDiscovery

We had the privilege of hosting Teresa Torres, an internationally acclaimed consultant, and speaker, who presented her latest book Continuous Discovery Habits, the product trio’s guide to a structured and sustainable approach to continuous discovery.

Bio:
Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 7,000 product people discovery skills through the Product Talk Academy. She’s the author of the book Continuous Discovery Habits and blogs at Product Talk.

The What & Why of Continuous Discovery
Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we test usability right before we hand it off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset. In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give you a clear benchmark to aspire to.

The program consisted of two parts - a conversation with Teresa with the goal of better presenting and bringing her work closer to the audience, and the part where the audience was able to ask Teresa the desired questions.