New Balance CEO Joe Preston on How the ‘Dad Shoe’ Became a Fashion Statement

How did a brand notoriously known for its uncool “dad shoe” become a fashion craze largely popular with young women?
In this conversation, New Balance CEO Joe Preston discusses his journey to CEO, how he has helped evolve the “dad shoe,” and why the $10 billion revenue goal is so significant.
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Time stamps:
0:00 - Shoes made in the US
3:20 - Journey to CEO
7:40 - Navigating COVID
11:35 - Skills required for leadership
13:27 - Remote vs. in office
14:40 - Innovation insights
17:30 - Hub of sports in Boston (New Balance HQ)
22:30 - Dad shoe reputation
25:00 - Daily schedule as CEO
28:45 - Family / work balance
30:15 - $10 billion goal
34:02 - Athlete endorsements
37:30 - Future areas of innovation
39:13 - Footwear and apparel industry
41:00 - How you do define success?
34:45 - Best advice for half marathon