Скачать или смотреть THE MAKING OF: FLY BUYS "SOMETHING A LITTLE BIT GOOD"

TVC :60
Agency:
CLEMENGER BBDO NEW ZEALAND

Director:
TODD MUELLER
KYLIE MATULICK

Production:
FLYING FISH
PSYOP

Animation/VFX:
MPC LA
www.moving-picture.com

Managing director Andrew Bell at MPC in Los Angeles: "MPC worked directly with Psyop throughout the production process, integrating the 3D creatures with Psyop's live-action footage. We wanted to create something that looked like museum dioramas, but with photoreal animals.

"We walked a line between the impossible and the very real. We designed these fun portraits of animal magic so that you'd want to believe in them, sticking to the constraints of physics and anatomy. We wanted viewers to be left with a sense that, though these actions couldn't be true, maybe they were."

For Clemenger BBDO (New Zealand
ECD: Philip Andrew
CD: Brigid Alkema
Creatives: Brigid Alkema, Mitch Alison, Alex Metson, Emily Beautrais
Head of television: Martin Gray

For Flying Fish
Director: Todd Mueller, Kylie Matulick (Psyop)
DOP: Ginny Loane
Producer: Penelope Sinclair
Editor: Brett Nicoletti

For MPC LA
Managing director: Andrew Bell
VFX producer: Nicole Fina
VFX supervisor: Ross Denner, Benoit Mannequin
Lead 3D artist/CG supervisor: Ross Denner
VFX team: Fred Durand, Ian Wilson, Jonah Austin, Nikki Mull, William Schilthuis John Cherniack, Adam Leary, Dameon Boyle, David Mayhew, Felix Balbas, Cristian Hinz Welkens, Edward L, Benoit Mannequin, Will Voss Johnson, Katerina Arroyo, Brindha Ravichandran, Sathya Narayan, Inigo Vimal Roy, Raju Ganesh S.
Modeling: Kunal Sarkar, Prashant Nair
Colorist: Mark Gethin

Toolkit
Maya, RenderMan, mental ray, Mari, ZBrush, Mudbox, Furtility, Nuke, Flame