Germany’s New AI Travel Influencer Is Still Working Out Some Kinks

Meet Emma, Germany’s new tourism ambassador. She’s young. She’s beautiful. She’s a polyglot who speaks 20 languages, including English in a posh British accent. She’s on Instagram. And she really loves to travel around her homeland. What she isn’t is real. Debuted recently in a video by the Germany National Tourist Board, Emma is an AI-generated avatar billed as an “innovative, interactive brand ambassador” created to convince travelers to visit Germany.

Machine-learning powered chatbots are the most common use of AI for companies today, providing automated, fast responses to customer inquiries while simultaneously reducing costs. Germany’s tourism board acknowledges that “an AI-supported chatbot has been answering customer enquiries on the GNTB website continuously since 2020. Furthermore, the GNTB has been utilizing AI to inspire end customers in the field of immersive technologies, including virtual reality, augmented reality and smart speaker applications for a longer period of time now.”

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