Caregiver Brand Archetype

The next installment in our "brand archetypes explained" series is the Caregiver archetype! The Caregiver has a particular strength: developing brand loyalty in marketing that stays true to its service-centred core. Today's episode explains how developing a brand identity based on the Caregiver works to develop a brand voice and tone, attract ideal clients, and create small business marketing strategies that pack a major punch.

Join me as I share how to use brand archetypes in copywriting to differentiate from competitors with your brand messaging strategy and more! Let's dive into the Caregiver's brand psychology.

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0:00 - Caregiver Brand Archetype
3:00 - The colours
3:28 - Core values
4:08 - Desires
5:45 - Fears
6:09 - Strategies to attract ideal clients
9:06 - The greatest potential strengths
9:59 - Potential downfalls
13:36 - Brand storytelling techniques
16:00 - Examples of your archetype’s influence on your brand voice
17:36 - Key phrases
17:45 - Examples of caregiver brands and personalities

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RECOMMENDED PLAYLISTS:

📺 Copywriting for Entrepreneurs:    • Copywriting with Emma Givens  

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I’m Emma Givens, Founder and CEO of the branded copywriting boutique Emma Givens: Content & Copy (EGC&C). I traded in 10+ years of corporate comforts to bring the wisdom and power of brand copywriting to small and medium-sized businesses like yours. 🖋️ Branded content and copywriting will take your business and client experience to the next level of results.

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