(7 Jan 2025)
US CES EAR CLEANER
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 3:31
ASSOCIATED PRESS
Las Vegas, Nevada - January 6, 2025
1. Various of Helen Wang, chief marketing officer, Bebird, demonstrating Bebird EarSight Flow ear-care system
2. Various close shots of Wang holding Bebird EarSight Flow ear-care system
3. SOUNDBITE (English) Helen Wang, chief marketing officer, Bebird:
“We have the app and the device connects to the app, and you can see your ear canal and you use it to clean your ear canal. And we also have the new product, we are launching at CES, this one is for the swimmer's ear. And this is water washing OTC camera ear cleaner. So we have a family's rate and that's a family, has three family members they have their own tool case and you can use for your family. And we have a travel case one for the business (person), who travels a lot and you put the case out there. And also we have the pro, the EarSight Pro gives you a different setup with the ear cleaner. So, basically, you just clean your ear by looking at our app, the camera app. You can see what's inside. So why you clear it and you can see it. So, that's why our tagline is called Ear-care, you can see.”
4. Various of Wang demonstrating Bebird EarSight Flow ear-care system
5. SOUNDBITE (English) Helen Wang, chief marketing officer, Bebird:
“Q-tips, first of all, you couldn't see your ear canal, right. You don't know what happened there. If you use Q-Tip, it puts things in, puts the dirt in, but this one pulls the dirt out. So you don't know what the Q-Tip are doing the work. And you don't know how it's cleaned, it's already cleaned them out. And when you look at it, you don't know, sometimes Q-Tip you put it in, it's not healthy. But when you use this, when you put your dirt out, but you can see how you put that out. That's amazing, you can see inside, this is inside your ear, this is different, you know.”
6. Various of Bebird EarSight Flow ear-care system on display
7. Close of packaging, reading: “Ear-care You Can See”
8. Various of poster, showing ear cleaning
9. Tilt down of Bebird EarSight Flow ear-care system
STORYLINE:
LEADIN:
Ear care company Bebird has ear wax on display at CES.
Its new over-the-ear cleaner, looks like some brand-name headphones, it has small cameras and sensors, which hook up to an app on your smartphone that shows you the wax inside your ear canal.
STORYLINE:
It looks like headphones for listening to music or a favourite podcast.. but this device is designed with the health your ears in mind.
The over-the-ear cleaner uses small cameras and sensors, to show users the inside their ear canal via a smartphone app.
That's why, Chief Marketing Officer Helen Wang jokes, the tagline of their newest product is "ear care you can see."
"We have the app and the device connects to the app, and you can see your ear canal and you use it to clean your ear canal. And we also have the new product, we are launching at CES, this one is for the swimmer's ear. And this is water washing OTC camera ear cleaner", Wang explains.
Wang says Bebird's products are available online and currently ship only to customers in the U.S.
“Basically, you just clean your ear by looking at our app, the camera app. You can see what's inside,” she says.
And Wang claims app ear cleaning can be preferential to using Q-Tip cotton buds or other similar products.
“Q-tips, first of all, you couldn't see your ear canal, right. You don't know what happened there. If you use Q-Tip, it puts things in, puts the dirt in, but this one puts the dirt out,” she adds.
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