Скачать или смотреть Partners are Accelerating Media Innovation with AI Agents | PBRK391

Discover how Microsoft and top media partners are reshaping Media & Entertainment with AI and the Microsoft Cloud. Learn how Azure, Fabric, and generative AI are powering faster content creation, smarter workflows, and immersive audience experiences—featuring real-world innovations in storytelling, distribution, and monetization.

To learn more, please check out these resources:
https://Aka.ms/IndustryAICSD
https://aka.ms/MediaGTM
https://partner.microsoft.com/en-us/a...


𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀:
Alessandra Antonelli
Tanya Khaiyanun
Erik Ramberg


𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻:
This is one of many sessions from the Microsoft Ignite 2025 event. View even more sessions on-demand and learn about Microsoft Ignite at https://ignite.microsoft.com

PBRK391 | English (US)


Breakout | Intermediate (200)


Related Sessions:
PBRK388 -- https://ignite.microsoft.com/sessions...


#MSIgnite, #MicrosoftAICloudPartnerProgram

Chapters:
0:00 - Defining AI-First Frontier Firms and Leadership Readiness
00:07:09 - Real-World Examples: Dentsu, La Liga, Le Monde, Hypercinema
00:10:49 - Microsoft Marketplace and Partner Empowerment for AI Growth
00:14:11 - Partner Success Examples: NBA, Universal Studios, and AI Transformation
00:16:44 - Guest Introductions: PwC’s Tanya Kayanun and MediaKind’s Eric Romberg
00:20:10 - MediaKind Perspective: Scaling Live Events and Enhancing Viewer Engagement through AI
00:23:12 - Redesigning Processes with AI as a Core Enabler
00:31:52 - Focus on building strong data foundations and ensuring data quality for AI success
00:31:56 - Addressing privacy and intellectual property concerns through secure cloud architectures