Скачать или смотреть Number Fever: How Pepsi Nearly Went Po‪p‬ | Cautionary Tales with Tim Harford

Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap — promising customers rewards so generous that to fulfill the promise might mean corporate bankruptcy.

Businesses and customers alike are sometimes blinded by the big numbers in such PR stunts — but it's usually the customers, not the businesses, who end up losing out.

ABOUT CAUTIONARY TALES
We tell our children unsettling fairy tales to teach them valuable life lessons, but these cautionary tales are for the education of the grown-ups — and they are all true. Tim Harford (Financial Times, BBC, author of “Messy” and “The Undercover Economist”) brings you stories of awful human error, tragic catastrophes, daring heists and hilarious fiascos. They’ll delight you and scare you, but also make you wiser.

Hear more episodes of Tim Harford's Cautionary Tales now:    • Martin Luther King Jr; the Jewelry Genius;...  


ABOUT TIM HARFORD
Tim Harford’s long-running column in the Financial Times, “The Undercover Economist,” reveals the economic ideas behind everyday experiences.His first book, The Undercover Economist, was published in 30 languages and sold more than 1.5 million copies. He is also the author of The Logic of Life, Dear Undercover Economist, Adapt, The Undercover Economist Strikes Back, Messy, and his latest, The Next Fifty Things That Made the Modern Economy.

He has hosted several radio series for the BBC, including More or Less, Pop Up Ideas, and 50 Things That Made the Modern Economy. The Times of London has rated both More or Less and 50 Things among the world’s best 10 podcasts.Tim has written for publications on both sides of the Atlantic, including Esquire, Forbes, Wired, New York Magazine, The Guardian, The Sunday Times, The Washington Post, and The New York Times. He previously worked for Shell and for the World Bank. He lives in Oxford with his wife and three children.

ABOUT PUSHKIN INDUSTRIES
Pushkin Industries is an audio production company co-founded by Jacob Weisberg and Malcolm Gladwell. Pushkin's chart-topping shows include Revisionist History, Against the Rules with Michael Lewis, The Happiness Lab, and Cautionary Tales.

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