Скачать или смотреть PVR INOX To Sell Snacks Business To MARICO

On Monday, January 26, 2026, PVR INOX officially announced the sale of its premium snacking brand, 4700BC, to FMCG major Marico Limited. The deal is part of a strategic move by the multiplex giant to divest non-core assets and sharpen its focus on the core cinema exhibition business.
+1

Here are the key details of the transaction as of January 27, 2026:

Deal Structure & Financials
Transaction Value: The all-cash deal is valued at ₹226.8 crore.

Stake Acquired: Marico is acquiring a 93.27% stake in Zea Maize Private Limited (the parent company of 4700BC) from PVR INOX.

Founder Retention: Chirag Gupta, the founder of 4700BC, will retain his minority stake and continue to lead the business operations under Marico’s stewardship.

Remaining Stake: Marico holds the option to purchase the remaining stake after three years, subject to the achievement of specific milestones.

Why the Sale Happened
For PVR INOX: "Back to the Core"
Debt Reduction: PVR INOX plans to use the proceeds to strengthen its balance sheet. Analysts estimate the cash infusion could help reduce its net debt (currently around ₹600 crore) and save ₹15–20 crore in annual interest costs.
+1

Asset Monetization: Having incubated 4700BC since 2015, PVR INOX generated an internal rate of return (IRR) of approximately 24.5% on its total investment of ₹94.6 crore.

No Impact on In-Cinema Sales: The company clarified that this will not affect food and beverage (F&B) revenues inside theaters. PVR INOX will shift from being the owner of 4700BC to a retail partner, continuing to sell the products in its cinemas.

For Marico: "Premium Snacking Push"
FMCG Synergy: Marico aims to have its "Food and Premium Personal Care" segment contribute 25% of domestic revenue by 2027.

Market Expansion: Marico will leverage its massive distribution network to take 4700BC beyond its current niche and scale it across modern trade, e-commerce, and quick commerce (which already accounts for ~35% of the brand's sales).

Market Reaction (Jan 27, 2026)
PVR INOX Stock: Trading near ₹930, showing a slight decline of 0.3% in early trade today as the market digests the "Hold" ratings from brokerages like Investec, though the move is seen as balance-sheet positive.

Marico Stock: Closed previously at ₹740.90. Investors are viewing the acquisition as a long-term strategic fit for Marico’s 2030 goal of doubling revenue to ₹20,000 crore.

mind over money, wealth building, investing strategies, personal finance, financial freedom, money mindset, wealth creation, passive income ideas, long term investing, smart investing, stock market basics, stock market for beginners, investing for beginners, personal finance education, financial literacy, build wealth, grow your money, investment mindset, passive income streams, financial independence, disciplined investing, money management, saving and investing, finance motivation, mindset and money