Скачать или смотреть All Things iOS Mobile Advertising, SKAN, and Apple's ATT framework - A Kochava Foundry Webinar

Join Grant Simmons, VP of Foundry at Kochava, in this enlightening open mic session where he delves into the complexities of iOS attribution in the aftermath of Apple's AppTrackingTransparency (ATT) and SKAdNetwork (SKAN). Demystify the challenges and opportunities presented by the evolving iOS landscape. Discover how brands are adapting to maximize their media and leverage first-party data effectively. Learn about the nuances of the conversion bit protocol model within SKAN, the importance of consent through ATT, and the future of deterministic matching. Grant also sheds light on the implications of Apple's potential expansion into the DSP and SSP space.

Whether you're a seasoned marketer or just starting to navigate the iOS ecosystem, this webinar provides actionable insights and strategies to help you optimize your mobile marketing efforts in a privacy-centric world.

Learn more about Kochava Foundry by visiting: https://www.kochava.com/product/strat...