Скачать или смотреть The Future of B2B Marketing: Insights from a Digital Marketing Director | Matt Engelson

In this interview, we dive deep into the world of B2B marketing with a seasoned digital marketing director. Get ready to uncover the latest trends, strategies, and technologies that are shaping the future of B2B marketing. From harnessing the power of AI and analytics to optimizing SEO and goal-setting, this interview is packed with valuable insights and actionable advice. Whether you're a marketer, entrepreneur, or business owner, this is a must-watch conversation to stay ahead in the ever-evolving world of B2B marketing.

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Show Notes

00:00 Introductions
01:32 Understanding the Evolving Landscape of B2B Marketing
05:17 The Power of AI and Analytics in B2B Marketing
09:38 Setting Realistic Goals in B2B Marketing Campaigns
15:40 Calculating Marketing Efforts ROI in B2B
17:56 Why Attribution has Become a Hot Button Issue
20:10 Keeping up With Changes in Digital Marketing
23:34 How to Balance Client Needs with Reality in B2B Marketing Agency Work
25:00 The Impact of Long Sales Cycles on Analyzing Marketing Performance
27:18 Understanding the KPIs Your Agency is Being Measured Against
29:05 Sagefrog's New Product
30:54 Wrap up and conclusions