Скачать или смотреть Marketing to the Next Generation of RV Buyers - RV Digital Marketing

01:17 Demographic Overview
01:45 Who are Millennials? (Behavior, Values)
03:50 Who are Generation Z? (Behavior, Values)
09:09 What do Millennials and Gen Z look for when shopping for an RV?
13:41 The 5 Stages of the Customer Journey
14:12 How to Engage and Entertain Millennials and Gen Z
16:42 How to Educate and Convert Millennials and Gen Z
19:14 How to Create Excitement for Millennials and Gen Z
19:40 How to keep Millennials and Gen Z coming back to your dealership
23:21 How to turn customers into fans of your dealership

Millennials are the instant gratification generation. Gen Z are a generation of digital natives. Now they’re shopping for RVs—and their buying habits reflect their age.

According to a 2020 RVIA study, 22% of RV owners are between the ages of 18 and 34. Not only that, but 30% of millennials reported they were likely to buy an RV in the next year.

But this new generation of RV buyers brings their own set of expectations to the market. They’ve got big ideas and they like to do their research.

To understand what Millennials and Gen Z consumers look for in a business, you need to speak their language.

In this video, Kseniya Savelyeva, Chief Marketing Officer at Integrated Dealer Systems, and Sara McGuire, Content Marketing Manager at IDS, will share their insights into how you can market to the new generation of RV-ers, backed by over 8 years of RV industry and marketing experience.

About IDS RV & Marine Dealership Management System

IDS is not just a cutting-edge system. It’s a team of dedicated professionals, with strong RV and Marine industry partnerships, working with dealers like you for 30+ years.

Ready to learn more about IDS? Visit www.ids-astra.com or contact our sales team at 800-769-7425 or [email protected].

LEARN MORE:

IDS for RV Dealers: https://www.ids-astra.com/rv/
IDS for Marine Dealers: https://www.ids-astra.com/marine/