Скачать или смотреть THIS is WHY WE BUY APPLE - Simon Sinek - Start with Why

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   • Start with why -- how great leaders inspir...  

Simon Sinek's TEDx talk "Start with Why" explores the importance of starting with a clear understanding of why you do what you do. Sinek argues that too often, people and organizations focus on what they do and how they do it, but fail to articulate why they do it.

Sinek uses the example of Apple to illustrate his point. While there are many computer companies that make similar products to Apple, Apple has been able to differentiate itself through its focus on why it exists - to challenge the status quo and to think differently. This clear sense of purpose has enabled Apple to create a loyal following of customers who share its values.

Sinek argues that starting with why is not only important for businesses, but also for individuals. By understanding why we do what we do, we can create a sense of purpose and direction in our lives. Sinek encourages viewers to take the time to reflect on their own why, and to use this understanding to guide their decisions and actions.

Overall, Sinek's talk is a powerful reminder of the importance of purpose and intentionality in our lives. By starting with why, we can create a clear sense of direction and meaning, and make a positive impact in the world.