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In this video, I breakdown the 9 most important content attributes for getting and holding attention. These are the building blocks that drive viral growth. At the end, I share my 9 step checklist for finding and developing viral ideas.

RESOURCES MENTIONED:

• WavyWorld (Free invite: https://skool.com/wavyworld) - I built a free community for entrepreneurs & business owners to get better at content together. Currently at 31,000 members and 60+ free trainings
• My AI content tool for both idea research & scriptwriting (try it free) - https://sandcastles.ai
• My Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - https://lu.ma/sfa-hooks

Video Time Stamps:
0:00 Intro
2:11 How to get more attention on your videos (Understanding the algorithm)
6:27 Content Attribute 1: TAM Resonance
9:59 Content Attribute 2: Idea Explosivity
13:23 Content Attribute 3: Emotional Magnitude
15:49 Content Attribute 4: Novelty
19:45 Content Attribute 5: Speed To Value
21:13 Content Attribute 6: Curiosity Amplitude
22:48 Content Attribute 7: Absorption Rate
23:38 Content Attribute 8: Rehook Rate
25:16 Content Attribute 9: Stickiness
26:35 My 9 Step Content Checklist
28:34 Summary

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BEST FREE CONTENT RESOURCES:
• Content Department (https://content.game) - If you want to get a content edge as a business owner & learn about content trends/formulas before everyone else, I share everything here for free
• WavyWorld (Free invite: https://skool.com/wavyworld) - I built a free community for creators & entrepreneurs to get better at content together. Currently at 16,300 members

SHORT-FORM VIDEO POWERUPS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My AI Scriptwriting Tool - https://sandcastles.ai
• Hire My Short-Form Video Editors - https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - https://shortform.academy

LONG-FORM VIDEO POWERUPS (YOUTUBE)
• Hire My Ideas & Packaging Team - https://forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer - https://forms.gle/GJp2XmUmVM9dxZzYA
• Use My YouTube AI Scriptwriter Tool (Waitlist) - https://forms.gle/ZYE6zf2RDyJahyDC8
• Hire My YouTube Video Editors - https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - https://forms.gle/y4mifxtYas3hL4vj9

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