Скачать или смотреть How to Remove Friction From First Click to Checkout | Prepathon 2025

📣In this session Katie Keith breaks down the importance of eliminating friction in the customer journey, focusing on how seemingly small obstacles at each stage—from landing on a website to completing a purchase—can lead to lost sales.
In this session, Katie offers practical, hands-on solutions for online store owners, especially those using WooCommerce on WordPress, to enhance their customer experience. 🏬

✨ What You Will Learn

How to identify and eliminate friction in every step of the customer journey.
The importance of navigation, product search, and intuitive layouts to speed up the purchasing process.
Practical solutions for optimizing the checkout experience and reducing cart abandonment.
Tools and plugins that can help streamline e-commerce processes for store owners.
Key tips for personalizing the online shopping experience without needing developer skills.

🧠Quick Takeaways

Every extra click or barrier costs you sales.
Easy-to-use navigation and search functionality are fundamental for helping customers find what they need quickly.
-The simpler and quicker the checkout, the better. Offering guest checkout and eliminating non-essential fields can improve completion rates.
-Implementing image swatches or product configurators can improve the way customers interact with your products.
-Use tools like quick views, product filters, and one-page checkouts to make the shopping process faster and more efficient.
Not all products should follow the default layout. Tailor your page structure to the type of products you're selling to reduce clicks and frustration.
Simplify Navigation: Ensure that customers can easily find products and information.
Display security badges and clear return policies to build customer confidence.
Monitor user behavior to identify and address friction points.

🗣️ Speaker
Katie Keith - Founder at Barn2Plugin

⏱️ Chapters

00:00 - Introduction and Overview
03:00 - Understanding the Customer Journey
10:00 - Friction Point 1: Hard to Find Products
18:00 - Friction Point 2: Unhelpful Shop Page Layouts
23:00 - Friction Point 3: Limited Product Options
30:00 - Friction Point 4: Slow Cart and Checkout Process
35:00 - Key Takeaways and Best Practices

Check out all the sessions here ▶️    • Prepathon 2025 | Where Today's Store Meets...  

#SeamlessShopping #EcommerceOptimization #CustomerExperience #Prepathon2025 #FrictionlessCheckout