Скачать или смотреть SaaS Public Relations 101: What is SaaS PR? - Do's and Dont'S - What are the Latest Trends?

Wondering how to do PR for your SaaS company—and actually get results?

In this video, PRLab founder Matias Rodsevich breaks down what real SaaS PR looks like in 2025. From working with over 65+ SaaS companies, he shares how to go beyond self-promotion and build credibility with media, investors, and decision-makers.

SaaS Public Relations is not about blasting out monthly press releases. It’s about building long-term trust, getting featured in high-authority outlets, and aligning with industry conversations. Matias explains how PR increases domain authority, boosts lead generation, and earns third-party endorsements—all essential for any effective SaaS marketing strategy.

If you're relying only on ads or product-led content, you’re missing half the battle. Your buyers trust third parties more than your own channels. This is why every successful SaaS PR strategy includes earned media, podcasts, industry commentary, and trend-based narratives. Especially now—when AI platforms like ChatGPT and Perplexity rank brands based on trusted external content.

PR for SaaS companies is a long-term play. Like SEO, it requires consistency, value, and a focus on outcomes—not just input. If you're ready to increase visibility, gain investor attention, and improve conversion rates through PR, this video is your starting point.

❓ FAQs

1. What is SaaS PR?

SaaS PR refers to public relations strategies specifically tailored to software-as-a-service companies. In this video, Matias outlines the real goals of PR for SaaS: influencing how audiences view your brand, building credibility, and driving long-term results like customer conversions, investor interest, and strategic partnerships. Unlike advertising, PR is about increasing brand visibility and trust over time—not instant wins.

2. Do's and Don'ts in PR for SaaS companies

Avoid sending monthly press releases with no angle, and don’t expect fast results. Instead, focus on thought leadership, industry trends, regulations, technologies, and real pain points that matter to your audience.

3. What are the latest SaaS PR Trends?

The latest SaaS PR trends include the growing importance of earning visibility in AI-generated search results (GEO). These new types of search outputs are starting to influence how people discover, evaluate, and trust SaaS companies. As search behavior shifts, brands that secure mentions in AI summaries can gain a strong edge in credibility and visibility—often before users even click on a link.

4. Looking for the best SaaS PR agency?

Matias explains what to look for in a SaaS PR agency—and why PRLab might be a strong fit. With experience working with over 65 SaaS companies globally, PRLab focuses on earned media strategies that directly support business outcomes. Whether your goal is to raise funding, grow in new markets, or build authority in your niche, the right agency should understand both the tech and the business side of SaaS.

PRLab works closely with founders, marketing teams, and comms leaders to craft SaaS PR strategies that reflect the brand’s voice, align with its goals, and resonate with the right media. If you're wondering what a SaaS PR agency should actually deliver—or what differentiates one from another—this segment gives a clear, honest answer.

⏱️ Timestamps:
00:09 – What is SaaS PR?
02:15 – Do's and Don'ts in PR for SaaS companies
04:01 – Current trends in SaaS Public Relations
04:31 – Looking for the best SaaS PR agency?

📕 Read our full article about SaaS PR: https://prlab.co/blog/saas-public-rel...

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