Скачать или смотреть How Micro Audiences & Local Networking Drive Growth | West Michigan Marketing with Jennifer Kok

In this episode, host Rebecca VanDenBerg interviews veteran entrepreneur and business consultant Jennifer Kok, founder of Next Wave Business Coaching. Together, they unpack powerful insights on how West Michigan small business owners can grow through focused marketing, customer experience, and local networking.

Jennifer shares real success stories—including how one client grew their business by 4X—and offers practical strategies for identifying your micro audience, refining your marketing message, and building lasting client relationships in the uniquely tight-knit West Michigan market.

What You’ll Learn:
•How to attract more clients by targeting a micro audience
•Why local networking in West Michigan is still your #1 marketing tool
•How to evaluate your profit margins and improve pricing
•The importance of customer experience in a post-pandemic world
•Mindset shifts for early-stage entrepreneurs looking to scale

About Jennifer Kok
Veteran business consultant Jennifer Kok started her first business two days before giving birth to her second child, turned it around in the middle of a recession, and then sold the company for a profit after growing it into a national brand. Today, she makes her experience an asset for owners looking for the next wave in their business journey.

Jennifer is the founder of Next Wave Business Coaching, where she uses a three-step process to help creative entrepreneurs in their first five years increase revenue, improve profits, and pay themselves more.
Her motto? Earn More... Stress Less.

💡 Free Guide: 3 Steps to Boost Profits
🌐 Visit Jennifer’s Website
🤝 Connect on LinkedIn

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