Скачать или смотреть Bernays quote

Edward Bernays, often called the father of public relations, argued that modern societies are guided by unseen influences shaping tastes, opinions, and desires. This clip features a direct quote from Bernays’ own work and explores how psychological insight was applied to mass persuasion in the early 20th century.

The goal was not force, but influence—aligning messages with emotions, identity, and social values so persuasion felt natural rather than imposed.

Understanding Bernays is essential for analyzing advertising, political messaging, consumer culture, and the relationship between psychology and media.

Excerpt from Manufacturing Consent: Propaganda, Capitalism, and the Illusion of Freedom — Chapter 1.