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YouTube Analytics Explained 2024

The video "YouTube Analytics Explained" provides an in-depth look into the YouTube Algorithm and Analytics. YouTube uses its proprietary algorithm to promote content, but while the exact workings are not disclosed, various metrics related to it are available in YouTube Analytics. These metrics are available for both entire channels and individual videos.
For new channels, analytics may initially show limited and sporadic data, often displaying as "0" or "--". As the channel grows, more metrics become available and meaningful. Understanding these metrics, defined by YouTube Help, is crucial for YouTubers.
YouTube categorizes traffic sources into two types: External and Internal.

External traffic comes from websites and apps linking to the video, or from direct URL entry and unidentified sources. YouTube categorizes external traffic into “External sources” and “Direct or unknown sources,” defined as follows:
1. External sources: Traffic from websites and apps embedding or linking to your YouTube video.
2. Direct or unknown sources: Traffic from direct URL entry, bookmarks, signed-out viewers, and unidentified apps.

Internal traffic originates within YouTube itself. Below are definitions for commonly displayed categories:
1. Browse features: Traffic from Home, subscriptions, Watch Later, Trending/Explore, and other browsing features.
2. Suggested videos: Traffic from suggestions next to or after other videos, and from links in video descriptions, visible on the “Traffic source: Suggested videos” card in the Reach tab.
3. Channel pages: Traffic from your or other YouTube channels.
4. End screens: Traffic from creator end screens.
5. Video cards: Traffic from a card in another video.
6. Campaign cards: Traffic from content owner campaign cards.
7. Notifications: Traffic from notifications and emails to subscribers.
8. Shorts: Traffic from the Shorts vertical viewing experience.
9. Playlists: Traffic from any playlist featuring your videos, including others' or your playlists, and users' "Liked videos" and "Favorite videos" playlists.
10. YouTube search: Traffic from YouTube search results, detailed in the “Traffic source: YouTube Search” card of the Reach tab.
11. YouTube advertising: Traffic when your video is used as a YouTube ad.

It is important to note differences in analytics at the channel and video levels, especially in terms of subscriber count. The attribution of subscribers to specific videos is difficult and the figures for subscribers at an individual video level can be misleading.

The article also highlights the differences between "Watch hours" and "Public watch hours", the latter being used for YouTube Partner Program eligibility and advertisement royalties.

It is also important to note that while traffic from External sources or YouTube search indicates organic reach and audience interest, these viewers cannot Like, Comment, or Subscribe unless they logged into their YouTube account. YouTube still counts their watch hours.

The topics covered in this video include YouTube Analytics, YouTube Algorithm, Traffic Sources, External Traffic, Internal Traffic, Subscriber Metrics, Watch Hours, Public Watch Hours, YouTube Partner Program, Channel Analytics, Video Analytics, Content Creators, Channel Growth, Organic Reach, Audience Engagement, and YouTube Search Engine.