Скачать или смотреть An implicit test of UX

Full Title:

An implicit test of UX: individuals differ in what they associate with computers

Authors:

Martin Schmettow, Matthijs L. Noordzij, Matthias Mundt

Abstract:

User experience research has made considerable progress in understanding subjective experience with interactive technology. Nevertheless, we argue, some blind spots have remained: individual differences are frequently ignored, the prevalent measures of self-report rarely undergo verification, and overly focus is on utilitarian and hedonic dimensions of experience.

A Stroop priming experiment was constructed to assess what people implicitly associate with a picture of a computing device. Three categories of target words were presented: hedonic, utilitarian and ""geek"" words. Longer response times were interpreted as stronger associations. Need-for-cognition and subject of undergraduate study (computer science vs. psychology) were taken as predictors for a hypothetical geek personality. The results suggest that persons with a geek predisposition tend to think of computers as objects of intellectual challenge and play, rather than tools or extensions of the self.

URL: http://dl.acm.org/citation.cfm?id=246...

DOI: http://dx.doi.org/10.1145/2468356.246...