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Do-it-yourself home improvement (DIY) is considered a defining characteristic of 'Kiwi’ identity and the New Zealand way-of-life, with a 2009 home improvement advertisement boasting that DIY is “in our DNA”. Since at least the 1950s, the national enthusiasm for DIY has spawned a major and multifarious home improvement industry which includes DIY television shows, home improvement manuals and magazines, ‘how-to’ websites and hardware megastores, with DIY retail sales alone estimated at NZ$1 billion per year. Yet despite the obvious cultural and economic significance of DIY in New Zealand, the home improvement practices of New Zealand homeowners are not well-researched or understood.

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