Скачать или смотреть Retail analytics: New dimension to Retail business.

In Retail companies it is pretty obvious that customer who spend maximum are the ones who are most loyal to the company. That is exactly the reason why executives focus their strategies to analyze the buying behavior of customers. Even when experimenting with various analytics techniques it is important to focus on what is the expectation of the client.

What is it that the client is looking for – questions like ‘What levers are you trying to get hold of?’ Are you aiming to attract new customers? Up-sell? Move customers into a different category? Build loyalty? Drive customers towards higher margin products?” and so on.

Retail analytics can help you identify frequency of repeat customer, their likely hood of visiting the outlet, likely total amount of purchase from any particular customer, probability of a particular item to be purchased by any particular customer and many more.

The video explains all these aspects in precise form.