What Is Marketing Cloud? | Salesforce Explained

This episode of Salesforce Explained is all about how to create personalized customer journeys, automate marketing campaigns, and optimize campaign performance. In other words, all about Salesforce Marketing Cloud.

So, what is Marketing Cloud? Marketing Cloud is a platform that helps you unify and activate data to manage and optimize marketing efforts across any channel - like email, social media, mobile, and web. From channel, content, and message frequency, marketers can manage their end-to-end campaigns to orchestrate intelligent, AI-powered journeys. With Marketing Cloud, you’ll have all the tools you need to create personalized customer journeys, automate campaigns, and analyze performance to improve engagement and drive growth. Connect with your customers more effectively and deliver tailored experiences at scale.

Want to see Marketing Cloud in action? Check out: https://bit.ly/3XiwyYP

Additional Resources:
State of Marketing report: https://www.salesforce.com/resources/...

Marketing Hub:
https://www.salesforce.com/blog/marke...

Gartner named Salesforce a Leader in Customer Data Platforms. See why: https://www.salesforce.com/form/marke...

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00:00 - What is Salesforce Marketing Cloud?
00:47 - Marketing Cloud is part of the Salesforce platform
01:00 - Marketing Cloud demo
04:45 - How AI helps marketing

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