Скачать или смотреть Taproom Data: Your Brewery's True Metrics

Brewery owners should prioritize their own taproom data over broad national or regional industry reports, which are based on potentially misleading averages. Avoid succumbing to "Stockholm Data Syndrome," which is an over-reliance on external statistics that may not reflect local market conditions or your brewery's specific performance.

Instead, use Point-of-Sale (POS) system metrics—such as total tickets sold, average revenue per ticket, and rewards program usage—as the true benchmark for strategic decision-making. These metrics provide real-time insight into customer loyalty and spending habits, offering a clearer picture of your brewery's health than macro-level trends.

Maximizing direct customer sales and the on-site experience is often more profitable than struggling for shelf space in a competitive wholesale market, citing Troegs independent brewing as a successful example.

Regularly reviewing internal metrics and utilize the Rewards ROI Calculator to accurately measure the performance of your loyalty program.

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