Скачать или смотреть Gift Masters IRL: How Community-Led Marketing and Gifting Drive Real B2B Impact Arthur Castillo

How do you build a B2B brand people genuinely want to be part of, and where does gifting actually make a difference?

In this Gift Masters IRL interview from Cyber Marketing Con, we sit down with Arthur Castillo, Head of Community and Customer Marketing at Storylane, to talk about:
What Arthur is prioritizing in his first 90 days at Storylane
Why customer-led learning is the foundation of strong community and advocacy programs
How exclusive swag can create a sense of belonging
A standout example of contextual gifting that elevates the buyer experience
Why in-person experiences and customer advocacy are Storylane’s big bets for 2026

Arthur shares a thoughtful perspective on customer marketing, word of mouth, and how relevance and timing turn simple gestures into meaningful brand moments.

The key takeaway? Great gifting is not about the item. It is about understanding context, recognising moments, and building genuine relationships.