Скачать или смотреть Fortune Is in the Follow-Up: Why Persistence Wins Customers

Most businesses give up on leads too soon. Research shows that 80 percent of sales happen after the fifth follow-up, yet nearly half of businesses stop after just one attempt. That’s where money is lost.

We worked with a roofing company that spent tens of thousands on ads but only called leads once or twice. Their close rate was abysmal. After installing Instant Impact Systems, every lead received consistent automated follow-up across text, email, and voicemail. Within ninety days, their close rate jumped 40 percent.

This is the difference persistence makes. Leads aren’t saying “no” they’re saying “not yet.” If you quit early, your competitor wins. If you stay consistent, you win.

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