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bmwgroup.com (corporate)

bmw.com (brand)

The companies automobiles are marketed under the BMW, Mini and Rolls-Royce brands, and motorcycles are marketed under the BMW Motorrad brand. Also in 2023, BMW was the world's ninth-largest producer of motor vehicles, with 2,555,341 vehicles produced[3] and in 2023 the 6th largest by revenue.[4] In 2023, the company was ranked 46th in the Forbes Global 2000.[5] The company has significant motor-sport history, especially in touring cars, sports cars, and the Isle of Man TT.

BMW is headquartered in Munich and produces motor vehicles in Germany, the United Kingdom, the Netherlands (ceased in 2023),[6] the United States, Brazil, Mexico, South Africa, India and China. The Quandt family [de] is a long-term shareholder of the company, following investments by the brothers Herbert and Harald Quandt in 1959 that saved BMW from bankruptcy, with the remaining shares owned by the public.

reputation as a leading manufacturer of sport-oriented cars. Throughout the 1960s, BMW expanded its range by adding coupé and luxury sedan models. The BMW 5 Series mid-size sedan range was introduced in 1972, followed by the BMW 3 Series compact sedans in 1975, the BMW 6 Series luxury coupés in 1976 and the BMW 7 Series large luxury sedans in 1978.

The BMW M division released its first road car, a mid-engine supercar, in 1978. This was followed by the BMW M5 in 1984 and the BMW M3 in 1986. Also in 1986, BMW introduced its first V12 engine in the 750i luxury sedan. The 1989 BMW Z1 marked BMW's return to making a two-seat roadster, the 1995 BMW Z3 was their first mass-production two-seat roadster, and the 1999 BMW X5 was the company's first entry into the SUV market.

The company purchased the Rover Group in 1994, but the takeover was not successful and caused BMW large financial losses. In 2000, BMW sold off most of the Rover brands, retaining only the Mini brand. In 1998, BMW also acquired the rights to the Rolls-Royce brand from Vickers.

The first modern mass-produced turbocharged petrol engine was introduced in 2006 (from 1973 to 1975, BMW built 1,672 units of a turbocharged BMW M10 engine for the BMW 02 Series),[14] with most engines switching over to turbocharging over the 2010s. The first hybrid BMW was the 2010 BMW ActiveHybrid 7, and BMW's first mass-production electric car was the BMW i3 city car, which was released in 2013, (from 1968 to 1972, BMW built two battery-electric BMW 1602 Elektro saloons for the 1972 Olympic Games).[15] After many years of establishing a reputation for sporting rear-wheel drive cars, BMW's first front-wheel drive car was the 2014 BMW 2 Series Active Tourer multi-purpose vehicle (MPV).

In March 2018, Daimler and BMW merged their mobility services.[16]

In August 2019, Oliver Zipse replaced Harald Krüger as the head of the BMW Group.[17]

21st century

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In January 2021, BMW announced that its sales in 2020 fell by 8.4 percent due to the impact of COVID-19 pandemic restrictions. However, in the fourth quarter of 2020, BMW witnessed a rise of 3.2% in its customers' demands.[18] This recovery was supported by the company's adoption of widely accepted technologies and integration of third-party services such as Apple Pay and on-demand music as well as key partnerships such as its collaboration with Daimler on autonomous driving.[19] [20] Additionally, BMW's strategic investment decisions which include localizing production of its SUVs to the Spartanburg plant in the U.S., placed the group in a position to easily navigate trade challenges and shifting consumer patterns.[21]

On 18 January 2022 BMW announced a BMW 7 Series (G11) special edition simply called "The Final V12",[22] the last BMW series production vehicle to be fitted with a V-12 engine.[22]

On 5 October 2023 it was announced that BMW UK CEO Chris Brownridge would succeed Torsten Müller-Ötvös as the CEO of Rolls-Royce starting 1 December 2023, as a result of Müller-Ötvös retiring.[23]

BMW is an abbreviation for Bayerische Motoren Werke. This name is grammatically incorrect (in German, compound words must not contain spaces), which is why the grammatically correct form of the name, Bayerische Motorenwerke (German pronunciation: [ˈbaɪʁɪʃə moˈtoːʁənˌvɛʁkə] ⓘ) has been used in several publications and advertisements in the past.[24][25] Bayerische Motorenwerke translates into English as Bavarian Motor Works.[26] The suffix AG, short for Aktiengesellschaft, signifies an incorporated entity owned by shareholders, thus akin to "Inc." (US) or PLC, "Public Limited Company" (UK).

The terms Beemer, Bimmer and Bee-em are sometimes used as slang for BMW in the English language[27][28] and are sometimes used interchangeably for cars and motorcycles.[29][30][31]

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