Скачать или смотреть How to Prioritise Customer Journeys in Complex B2B Organisations

In this insightful clip, Riccardo Porta, Global Director for CX at Dow, shares how his team used a data-driven approach to prioritise customer journeys and deliver impactful results.

💡 Key Takeaways:

✅ Applying the 80-20 rule: Focus on the 20% of customers driving 80% of the value.
✅ Identifying high-impact opportunities: Start with the journeys that matter most to your top-tier customers.
✅ Addressing organisational complexity: Choose areas that tackle top pain points across multiple business units and geographies to create enterprise-wide benefits.

If you're navigating journey management in a complex B2B environment, Riccardo's practical advice can help you decide where to begin and maximise your impact.

🚀 Where should you start?
Our TribeCX Journey Diagnostic gives you a clear, data-driven roadmap to focus your efforts. Pinpoint the journeys with the highest impact, build a strong business case, and set the foundation for sustainable success.

👉 Learn more about our Journey Diagnostic https://tribecx.com/journey-diagnostic/